Michael Baer's Stratecution Stories

"Strategy is overrated. We have a strategic plan. It's called doing things". – Herb Kelleher


 Michael Baer is an integrated, digitally-skilled marketing/advertising leader, innovator and creative catalyst. He has led teams at global New York creative agencies, at Chicago-based independents, as well as as a leader at a global Media agency. He’s led strategy and marketing communications development for brands from AT&T to Unilever to Porsche to LEGO.

Michael is also the developer of the concept of “Stratecution” – a new way to think about marketing in the digitally-led “new normal.” It’s equal parts business-focused, brand-inspired thinking of top-down strategy and bottom-up, nimble, improvisatory activity that recognizes the everyday realities and real-world complexities you’ll face. It’s about time these two met in the middle.

I’ll be doing my best to post once or twice a week. Please join the conversation – I’d love to hear your comments, builds and disagreements. And I hate talking to myself.

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