When seeking growth, where should you turn to first? You might be surprised to hear you should start with your current customers.
Stop Doing the Same Thing and Expecting a Different Result: A Guide to Next Year’s Marketing Plan*
The marketing year has once again sped into the annual post-Thanksgiving b-l-u-r. Now, every business leader needs to thoughtfully prepare…
WHY MARKETING SHOULDN’T WAIT: FUNDAMENTAL AT EVERY STAGE*
Start-ups shouldn’t relegate Marketing to a late-stage, last-minute consideration in their start-up journey. It should be fundamental to the strategic decisions you’ll need to make about your customer, narrative, and go-to-market.
Focus on Your MVA – Minimum Viable AUDIENCE*
Most startups know the importance of focusing on minimum viable products in the early stages of their companies. So why do so many early-stage companies take the opposite approach to the segmentation and marketing of their products?
SCRAP THE SCRAPPY: EVEN STARTUPS NEED PURPOSEFUL MARKETING
Startups and early-stage companies usually exhibit an impressive scrappiness. This ethos is built up from a small group of passionate…
DATA RICH, BUT INSIGHTS POOR*
You don’t need me to tell you that Data is important to marketing. Any pundit, expert, and business strategist will…
START WITH ‘WHO’, RATHER THAN ‘WHY’*
We all know the famous marketing concept popularized by Simon Sinek to “start with your ‘why’”. This concept posits that…
DEFINE YOUR IDEAL CUSTOMER – OR BE MAGNETIC TO NO ONE*
It’s obvious that knowing your target customer is a critical part of operating and growing any business. Defining your ideal…
STOP THINKING TECHNOLOGY, START THINKING USE CASES
Technology is a huge part of business – especially marketing. Organizations are constantly building, adding, tweaking, and experimenting with technology…
CALLING YOUR CONTENT “THOUGHT LEADERSHIP” DOESN’T MAKE IT SO*
Marketers need to stop using the terms “Content Marketing” and “Thought Leadership” interchangeably. What’s the difference? Here are 4 key elements that differentiate them.